Live Better Show, Ep. 2: How to Create a Killer Brand for Your Live Show

In this episode of the Live Better Show, recognized branding expert Christine Gritmon will explain what it takes to make a memorable and unparalleled visual for your live show and make people want to see more of it.

Timestamps for the episode:

00:40 — Intro of the show and the guest

13:00 — How to grow a personal brand if you don’t have enough self-confidence?

Christine recommends putting yourself in the shoes of other people that consider you amazing in order to increase your self-confidence. Try focusing on the nice things they notice and say about you without coming at it from a position of denial.

14:45 — Why is branding so important in live streaming?

Your brand is the version of you that lives in other people’s heads.

You want to be as much of an influence on what that image is as possible — and that’s where branding comes in. Nobody wants to feel misunderstood and misrepresented in the content they are putting out there.

As a live show host, you want to be consistent and memorable in a way that makes people want to come back. So if a viewer happens to cross your show once, and then they come across it again — you want them to know that it’s the same thing they’ve already seen.

You want those brand impressions to pile on top of each other to add up to a bigger picture of who you are and why they should care.

17:22 — Signs of a strong live show branding

When it comes to choosing the signs of a strong live show branding, Christine mentions the following visual elements:

• Live stream overlays
• Branded colors and fonts

Be mindful of the value of your audience’s attention.

25:08 — Reasons to consider rebranding your live show

Christine believes that if you don’t have a clear intention behind your live stream branding, you should definitely figure it out. Another good reason to consider rebranding is when you are “trying to be all things to all people” instead of niching down, which decreases your chances of success.

30:50 — How to brand your live show slogans and communication styles?

If you’re hosting a live show or a podcast, it’s a great idea to have recognizable greetings, sign-offs, and catchphrases that people associate with you. It’s also important to have a consistent conversational tone in your live shows.

32:36 — Top tools to rock your live stream branding

Christine recommends the following tools for branding your live streams:

• Canva – for making visuals hassle-free;
• Wave.video – for creating layouts using Wave.video’s pre-designed live stream templates;
• Live streaming programs instead of going live natively.