Commercial businesses aren’t the only ones who can benefit from live streams. For years non-profit organizations have benefited from streams, increasing their community and popularity. Today Natchi Lazarus, a social media consultant and an author of “The Connected Church,” an Amazon bestseller, would share the best practice strategies that help him and his clients. 

Timestamps for the episode:

4:10 – Hi Natchi!

8:30 – How has everything started?

Everything began from the marketing agency that Natchi started together with his wife. They helped a lot of different businesses, including non-profits. So the church became one of the biggest clients. Livestreaming was one of the biggest things that interested their clients in terms of promotion. In 2007 Natchi started experimenting with livestreaming. 

13:30 – What is the inspiration to do livestreams for non-profits?

3 things drive interest in live streams:

1. The pandemic 
2. Potential to reach, inspire and engage with people
3. Accomplish objectives

Marketing shouldn’t be a veto for non-profit organizations.

Marketing is just an act of connecting something good with the right audience. 

Livestream is a big thing in marketing today. A live stream is a tool that helps you to reach the audience. 

21:55 – How to gain the audience? 

3 perspectives on growing the audience of a non-profit organization:

• Consider all people around you. Even your relatives and friends may become your initial audience. 
• Don’t worry about the number of people that watch your lives. 

5 Practical Steps for an Impactful Live Stream

26:10 – Simplification is the key to scalability in livestreaming

One of the main values of Wave.video products is simplicity. When you do plenty of regular shows, you want your tools as simple as possible. Simplicity is important not only in terms of the software you use and in the manner you convey the ideas to the audience. 

33:00 – Get your community involved

There 3 stages of community involvement:

• Pre-show involvement – getting people prepped with what you will deliver at the show. 
• In-show involvement – encourage people to comment, share their opinions, and interact with the show: the more they are involved, the more algorithms like it. 
• Post-show involvement – communicate with the audience after the show and encourage conversations. 

37:10 – Clarity: one message, one audience, one CTA

Your shows should have clear ideas to catch the audience’s attention in one-two-three. 

People don’t want to spend time figuring out what you are talking about; they come for the information. 

Natchi’s moto for clear live streams:

One message, one audience, and one call to action.

41:40 – Integration of your livestreams into the system you have

Once you launch livestreams as a part of your non-profit product, you cannot stop it on the spot. It becomes an integral part of your business. 

Make your live streams a part of your funnel; it can be set anywhere in the funnel. Put it at the top of the funnel to raise awareness, in the middle of the funnel just helping people make a decision, or at the bottom, where people actually pull out their money and donate. 

46:35 – The benefits of collaboration

Some non-profits believe that collaboration with third-party organizations doesn’t work for them. Though that’s wrong, and if you are afraid of it, you can start with the collaboration with your audience. Invite them as guests on your live streams, and make them a part of the show. 

Tip: Find one or two non-profits in your niche, invite them to your show, exchange the audience, and collaborate successfully.