Research Paper: The State of Social Video Ads

Social media networks are not just another website out there on the Internet. They have become a big part of our lives, along with 1 billion fellow earthlings.

Brands and companies realize the opportunities the social media provides. There are 5 million advertizers on Facebook alone.

How do advertizers use social media ads for business? What makes an ad successful? And most importantly, how do viewers engage with ads?