Facebook is heavily focused on video-first approach. Most marketers realized that and started incorporating videos in their social media marketing.

However, getting engagement on your Facebook videos might seem like a daunting task. With the audience always being on the hunt for more compelling and entertaining content, just creating a thumb-stopping video might not be enough.

Luckily, Facebook is here to help. One of the great features that you might want to start using is Facebook video polls.

Here’s why and how to set one up.

What is a Facebook video poll

For some reason, people like sharing the information about themselves. It might have to do with the fact that we want to be heard and noticed by others out there. Another reason might be that we want to make our opinion matter and compare it to what other people say and do.

This might be the reason why people love taking quizzes and answering polls.

Adding a poll to your video on Facebook will help people personalize their experience and interact with your content.

So, what is a Facebook video poll exactly?

A Facebook video poll is a poll you can set up to show while your video is playing. Here’s a quote from Facebook itself: “Polling lets partners add questions with a set of answers, to quickly and easily get their fans’ opinions”.

Video polls on Facebook are a fun and easy way to interact with your viewers right on the spot, while they are watching the video you created for them.

You can set a specific time when you want the poll to show. It will appear as a short note in the upper right corner of your video.

From here, your viewers can click on the Take the Poll link and submit their replies. It’s as easy as it gets!

How to add a poll to your Facebook video

It’s pretty easy to add a poll to your Facebook video and start engaging the audience. You can add a poll to both live and regular in-feed videos. Here’s what you want to do.

1. Upload a video to Facebook.

In order to be able to add a poll to video, you need to upload your video first.

2. Click the Edit Post button.

Once you’ve uploaded the video, click the three dots in the upper right corner of the post and choose the option “Edit Post”.

3. Choose the option “Polls”.

In the video editing options, scroll down to Polls and click the button “Create Poll”.

4. Ask your question.

You can then ask your question and provide answer options. By default, there are two options to go with. However, you can add up to 6 options if you need to. You can also specify when exactly the poll will be shown on video, i.e. at what time on the timeline it begins and ends.

5. Save your Facebook video poll.

When you’ve finished setting up your video poll on Facebook, simply go ahead, check how it turned out and start collecting the results. That’s it!

5 ways to use Facebook video polls to increase engagement

Facebook video polls are a great way to make your videos more engaging and personal. When taking a poll, your viewers feel that the video is not just streamlined at them. Instead, they are actively participating in the process.

Here are a few ways how you can use Facebook video polls to better interact with your audience.

Ask the audience a fact related to the video

It’s a good idea to use video polls for asking questions on a video-related topic. For example, we could post a how-to video that explains how to turn articles into blog posts. 

We can then ask our audience a simple question like “Do you repurpose your blog posts into videos?” If you manage to collect a significant amount of replies to your question, you can even use this data as insightful stats for your marketing activities.

Collect their feedback on the video content

When tuning your social content strategy, you definitely want to know what resonates with your audience better. Facebook video polls allow you to do just that.

Instead of guessing whether your viewers liked the videos you’ve been sharing, ask them directly with a simple video poll. A quick question like “Was this video helpful?” will do the trick.

Offer options on the next video topic

What do your viewers want you to talk about in your next video? 

If you are contemplating what to shoot your next video about, ask your audience to step in. For instance, you could offer several topic ideas for your next video or blog post, and suggest voting on the preferred option.

Learn who your viewers are

To better tune your content strategy, it makes sense to regularly research your audience and know who your viewers are. Facebook analytics can only tell you this much about them. But what about what kind of coffee they like? What colors do they prefer? What publications do they read?

Use Facebook video polls to collect meaningful information about your viewers. Make sure to adjust your social media and content strategy accordingly.

Get audience insights

Facebook video polls are also a great way to learn more about your customers’ pain points. You can ask a question like “What have you been struggling with recently?” and provide several answers for them to choose from.

You can then pass this information to your customer support and content team, and come up with truly helpful content and solutions that your audience will be thankful for.

Conclusion

Facebook video polls are yet another way to make your videos more engaging and exciting. Have you already tried using this feature? Share in the comments below!