Real Estate Agency Ups Their Marketing Efforts with Wave.video

EXIT Realty Colorado maintains multifaceted social media marketing and aims to create more promotional and explanatory videos for the company’s social channels, website, and email newsletters.

Company Videos Promote:

• The brand of EXIT Colorado franchise
• Brokers and agents
• Events

Finding the right tool

Prior to Wave.video, Margaret had to use 3-4 software programs to create the videos she needed. Programs she initially used never offered all the essential features in one place. With Wave.video it took her just 5-10 minutes to create a beautiful and complete project.

Overcoming fear of camera

Some people do not have the level of camera confidence needed to put their face out on social media or live stream on social networks. Creating a pre-recorded video helps to bypass this fear of being live on camera and usually results in a higher-quality content as it can be edited. Different real estate objects can be demonstrated: homes from new listings, just-solds, closing, etc.

Posting more videos

But there are many facets of video marketing that real estate professionals can benefit from, if they replace still-image presentations with videos. Video is now considered the most effective way to reach users. Margaret’s social media video posts show great results, compared to still image posts: spiking reach, engagement, and click-through rates.

Creating videos from scratch

Not everyone has a creative mind and skills to make a professionally-looking video. Some can’t overcome the fear of a blank canvas. Templates have been a huge help for Margaret. She uses them for inspiration, to mix and match video fragments, change colors and logos to EXIT Realty Colorado branding and create amazing videos.

Resizing videos

Apart from video creation itself, there’s another time-consuming factor: resizing the video to all the social media formats out there. It is now super-easy thanks to the “Add the format” button in Wave.video editor.