First published on July 23, 2018. Updated on May 15, 2019.

Every business needs videos. You already know that, right?

While it’s always great to post product reviews and promotional videos, sometimes your audience needs more than that. Emotions and inspiration that you transmit to your customers allow building a real connection between your business and the audience. And motivational videos are capable of arousing strong emotions like nothing else.

So, how to create your own motivational videos that will ring the changes on your video marketing strategy? I’ll share 9 examples that suit every business – free templates included. Good news – you can edit and download/publish these templates by clicking the Customize this template button below the videos!

Important note: to customize and download the following video templates, you have to own a Wave.video account.

1. Quote Video

Posting motivational quotes is a classic social media approach that never gets old. Usually, people use images to share inspirational thoughts, so… make a quote video to stand out!

All you need to do is choose a quote you want to transmit to your audience, pick inspiring music, beautiful background… and use a tool like Wave.video to put it all together.

Bonus: find more professional quote video templates on Wave.video templates page.

2. Company’s Journey

Every company has a story to tell. Tell the story of your business success in a motivational video.

It doesn’t have to be a full-length documentary – think of the milestones of your journey that made the biggest impact on the business. Maybe your video will inspire one of your followers to reconsider their own professional journey – who knows?

3. Customer Success Story

It’s hard to think of something more relatable to an audience than a motivational story of one of your customers. According to Fan & Fuel survey, 97% of consumers claim that customer reviews influence their buying decisions. A success story of one of your real customers could be the most convincing customer review ever.

Illuminate the human side of your business by creating a video with real people that use and love your product. Let them share their unique experience – your audience will appreciate that.

Customize this template

4. Motivational Speech

You’ve probably seen viral motivational speeches from the business giants like Jeff Bezos, Jack Ma, or Richard Branson. They’re getting millions of views for sharing their professional and personal experience – and you can do the same!

It’s not necessary to give an offline talk in front of people – your online audience is always there, so you can start from uploading a video with the speech to any of your social channels.

Here’s some inspiration from one of TED’s speaker, George Kohlrieser:

5. Empowering Target Audience

It goes without saying that knowing who your potential customers are is a crucial thing for any business. And if you know your customers, you know exactly what will make them feel better. Create a video that empowers, uplifts, and praise them.

Show your audience that you care about them, and they will make it worth your while. Dove does a great job with that:

6. Holiday Inspiration

Give your audience a chance to celebrate a holiday with you. It can be a massive holiday like Christmas or a funny local one like National Wine Day!

Create a video that motivates your followers to participate in this holiday – gather friends and family together, join activities, or even post about it on social media. Make every day of the year feel special.

Customize this template

7. Uplifting GIFs

Let’s be honest – people love GIFs. They are funny, engaging, and very shareable. Perfect for social channels of any business!

There are tons of uplifting and inspiring GIFs on the web, you just have to find the one that fits your business the most. Another way is to create your own unique gif with a tool like Giphy or Gifmaker.

8. “Thank You” Video

Nothing uplifts a person more than the feeling of being appreciated.

Let your audience know that you value every single one of them with a “Thank you” video. It’s way more engaging than a simple text or image and very easy to make even if you’re a newbie in video editing.

Customize this template

9. A Story About Failure

Failure is simply the opportunity to begin again, this time more intelligently. – H. Ford

We all make mistakes and face failures within our business journey. It might not be that easy to tell your audience about it, but if you find the courage, a story about your business failure and how you overcame it will make a great motivational video. Surely enough, this video will humanize your brand and let more people relate to your business.

Here’s a video of Richard Branson, business magnate and billionaire, talking about his biggest professional failure:

How to make a motivational video

Making your own motivational video is not as difficult and time-consuming as it may sound. Here’s how to make a great motivational video for your business in 3 easy steps.

1. Prepare

The preparation step is essential when making a motivational video, even if you really want to skip this step and start shooting and editing your video right off the bat.

1. Define the response you’re looking for and how you can achieve it with a video.
2. Then, create a storyboard to visualize the concept.
3. Think of how you can measure the results of your video. Keep in mind that when it comes to motivational videos, some traditional metrics such as CTR and conversion rate won’t necessarily be representative.

2. Create

When you’re done with all the preparations for your motivational video, you can start shooting footage or/and looking for visuals that are already there on the web.

If you don’t have time or resources to shoot your own footage, there’s nothing wrong with using stock assets. When used right, stock footage can ease the video creation process big time.

3. Edit

Now, it’s time to edit your video.

When it comes to video editing, the possibilities are practically limitless. Here are a few editing techniques that you may use when making a motivational video:

• Adding text to video;
• Changing the format;
• Adding transitions and filters;
• Adding music and voiceover.

Use an online video editing tool like Wave.video to do all that effortlessly.

Voila! Now you have your own motivational video. Make sure to publish the video on various social platforms and actively promote it to get more viewers.

So, what will be the next motivational video that you’ll share with your followers?

Tell us in the comments below!