Brian G. Johnson is a YouTube expert, an author of a Trust Funnel book, and an amazing guest of the 6th episode of the Live Better show. Brian shares some of his hacks on promoting YouTube videos and live shows. An hour-long conversation is full of valuable tactics that you should know to catch the audience.

Timestamps for the episode:

4:00 – The guy is here! Hi Brian

6:15 – How did Brian’s YouTube journey get started? 

The whole trip has started with the Trust Funnel book that Brian wrote in 2014. After the book marketing was finished, Brian took some time to figure out what brought him the most pleasure. 

Making out videos turned out to be a thing that allows taking what you do seriously, but not taking yourselves too seriously and having fun. So the understanding of this simple idea helped Brian consider YouTube that can do both: monetize his experience and share knowledge with others. 

11:10 – What did make Brain stay on the YouTube platform?

Here are some highlight features that make sense for Brian:

1. Opportunity to create a residual effect on building an audience;
2. Independence in ways to promote yourself, no need to compulsory collaborations;
3. Creating things out of nothing;

19:20 – What is the primary difference between going live on YouTube and posting pre-recorded videos?

At the very beginning, Brian recommends defining the content’s primary goal and the reasons for doing it. Some people might be better in live streaming and live communication with the audience, whereas others focus on pre-recorded videos. 

The ideal image of making content on YouTube is a mixture of both approaches. It allows you to make a deeper connection with the loyal audience gives them the complete impression of you as an expert in the niche you are talking about. 

Though it is crucial to understand that try to be an expert in everything, you would still lose the game to those focused on an exact path. 

24:45 – How to grow on YouTube?

When a creator steps in the ground of YouTube, they start the journey to their niche. At first, you explore it; then you consider becoming the one who shares the knowledge and creates your channel to post videos and run live shows. 

A simple hack for newbies:

Find a sub-niche where you wouldn’t live forever, but it would give the results you needed to demonstrate how to grow your channel. This is how to get views and gain subscribers. 

It is much easier to realize how to boost your channel when you have gone the same way with another but less competitive project. 

29:25 – Can a live show video recording get the top positions for the popular YouTube searches? 

The whole game on YouTube depends on people who click and watch the video. YouTube watch the algorithm of individual viewer, its watch:

• What videos did they watch last
• What channels are they subscribed to 
• What are they interested in

The algorithm combines a special recommendation feed for a viewer based on the information. 

To get mo views, make people want to click on your video. 

38:00 – Do viewers give second chances to creators? 

Yes, of course. Fear of being rejected stops the majority of unsuccessful creators. People are not that violent; they can accept you from the second or a third attempt. Some creators think that if they don’t have a proper camera or mic, they shouldn’t start filming before they get it. 

Brian has started by filming videos on iPhone and editing them in iMovie, though, at the same time, the topic of his videos made people want to watch them. 

41:41 – What should be done with a video of a live show after it’s over? 

After the published stage, there are a couple of critical things: a thumbnail and a title. 

Thumbnail

It makes people want to stop on your video while scrolling the feed. YouTube provides you with three autogenerated options, but if your account is verified, consider adding your thumbnail to make your channel look more professional.

Title

Make the title as much informative as possible. It is the key element that makes many viewers decide if they want to watch the video. A nice trick is to make your title clickbait. 

53:50 – Does text matter for YouTube? Recommendations for titles and descriptions

Think of a video or show choice as your potential audience. Think of a title that you would have clicked scrolling through YouTube. 

Keyword phrases are also crucial if you want to be visible by YouTube and Google algorithms. 

Tip from Brian:

Think of 3-4 keyword phrases related to your video’s topic, and combine one of them with a compelling element that makes them click on.