First published on June 6, 2018. Updated on June 13, 2019.

Father’s Day is just around the corner. It falls on June 16 this year. Traditionally, it’s a great holiday to show fathers of all ages our love, respect, and gratitude.

Does your business run any promotions or special offers this Father’s Day?

If not, this holiday is definitely something you might want to consider. According to a projected study, spending on Father’s Day in the US alone was expected to reach $15.5 billion in 2017.

It might be a great idea to add video to your promotional suite this year. If you are not sure where to start, try these five great video marketing ideas.

Idea #1. Father’s Day Gift Guide

People love listicles and numbers. I guess it has something to do with the fact that while the life is getting too crazy around us, there’s an urge for keeping things in order.

So, my first Father’s Day marketing idea is to create a video that lists something. Take a look at this gift guide.

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It’s great for promoting just about anything, from goods to recipes. Here are just a few other use cases for this video template:

• create a video catalog with your Father’s Day promotional items
• share a how-to video guide (people love educational videos!)
• prepare a video recipe for a Father’s Day family dinner

Idea #2. Tell a story with video

Storytelling is a powerful and oftentimes underestimated instrument. Since the dawn of time, people have been drawn to stories. Until today, a compelling story can help you get your promotion a long way.

Since the dawn of time, people have been drawn to stories.

If you run a blog or website, encourage your audience to share their Father’s Day stories with this short and emotional video. If you are using stock footage for making videos, aim at selecting videos from the same shooting series. It will give your video a cohesive look.

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Idea #3. Make an inspirational video

Have you ever watched, liked or shared a video with a great inspirational quote?

Inspirational videos are always a great way to evoke emotions and make people talk about your brand.

To connect with your audience, create a touching Father’s Day video. Use Wave.video to optimize it for every social platform and share across all your social channels. 

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Idea #4. Create a social video ad

According to our latest research on the state of social video ads, driving traffic to one’s website is one of the top 3 reasons for creating social video ads.

Use this opportunity to create a video ad campaign for Father’s Day. Try new platforms like Pinterest to see what might work best for your business.

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Idea #5. Run a social contest

Contests are a great (and cheap) promo idea. As a Father’s Day marketing idea, you can ask your users to share a story about their dads.

Promote your contest on social with this short video template.

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Do you have more Father’s Day marketing ideas? Share in the comments below!