Creating a long video for your business is an excellent way to engage your audience and showcase your expertise. But what if you want to repurpose and turn it into different content pieces? Let’s dive into why you should do it in 2023 and how to do it best.

Why do you need to repurpose your long video?

In today’s digital age, video content is essential to any content marketing strategy. However, creating high-quality video content takes a lot of time and effort, and making the most of that investment is important. That’s where repurposing comes in. Long video repurposing gives the following benefits:

• Reach a wider audience and increase engagement with your content. By converting long videos into shorter ones, blog posts, podcasts, infographics, and other formats, you can appeal to different audiences.
• Extend the life of your content. A long video may only be relevant for a short period, but repurposed content can be shared and promoted for months or even years after the original video was created.
• Save time and resources. Creating new content from scratch can be time-consuming and expensive, but repurposing allows you to create new content quickly and easily.
• Build brand consistency and reinforce your messaging. Sharing the same message across different formats and platforms can create a unified brand voice and increase brand awareness.

In summary, repurposing long video content is a bright and efficient way to make the most out of your content marketing efforts. It allows you to reach a wider audience, extend the life of your content, save time and resources, and reinforce your brand messaging.

We have prepared the 12 best ideas for repurposing your long video content!

12 ideas on how to repurpose your long video

1. Turn it into a blog post or article and publish it on your website.

Converting a video into a written blog post or article and publishing it on your own website is a great way to repurpose content and provide value to your audience. It allows you to reach more people, including those who prefer reading over watching videos, and also gives your content more longevity since blog posts and articles typically have a longer shelf life than videos.

To turn your video into a blog post, start by watching the video and outline the key points, ideas, examples, and takeaways discussed in the video. And don’t forget to get inspired. Look at Agorapulse pages, wow!

2. Use snippets to create a series of shorter videos for social media.

These shortened videos are ideal for platforms like Instagram, Facebook, TikTok, and Twitter, where people scroll quickly through many posts and prefer to watch short, eye-catching clips. Select the most compelling parts of your full video and trim them into segments that are 30 seconds to 2 minutes in length.

With some editing, you can transform a long-form video into a series of mini social media videos that attract new viewers and boost your online visibility. You can use Wave.video editor to create clips in a minute!

• Sign in or create a new account in Wave.video.

• Upload your long video and pick the best chunks. You can simply do it by using our user-friendly interface without any design skills!

• Change the video format if you want to repurpose it, for example, as a Short or Reel. Add text, captions, and music for a better view. Publish and be ready to get a lot of likes and comments!

3. Convert it into a podcast episode.

Transforming an existing video into a podcast episode is a great way to repurpose your content and reach new audiences. By converting your video to an audio-only podcast format, you make your content more accessible and discoverable in podcast apps and platforms.

Learn how to start a podcast and get inspired by the best examples in our latest blog post, or check out Wave.video recording studio to record your own podcast at once.

4. Extract audio and use it for background music in future videos.

Extracting portions of the audio and reusing it as background music in other video content can be an efficient technique for video editing and production.

This strategy allows video creators to repurpose and reuse content that they already have the rights to use, saving time and other resources that would otherwise be spent acquiring additional music for new videos. With some editing to isolate the most suitable sections and adjust audio levels, extracted music from a previous video can provide an ideal soundtrack for many future video projects.

5. Create an infographic or visual representation of key points in the video.

We are sure that you have told a lot of useful things in your video. Make the information even more accessible and reliable by turning your story into an infographic with illustrative examples.

6. Use still images from the video to create a photo gallery or a slide deck.

If you have a long video, you can extract still images from it and create a photo gallery. This can be a great way to showcase your content in a new format and attract a different audience. Furthermore, you can use these images to create social media posts or add them to your website to give it a fresh look. By repurposing your content, you can save time and resources while still reaching a wider audience.

7. Use the transcript to create a downloadable PDF or ebook.

One great way to repurpose your long video content is by creating a downloadable PDF or ebook. Not only does this provide an additional way for your audience to consume your content, but it can also help attract new viewers who prefer reading over watching videos.

To start, you can use the transcript of your video as a base for your PDF or ebook. This not only saves you time from having to type up everything word-for-word, but it also ensures that you don’t miss any important details.

Once you have the transcript, consider adding in additional context or explanations where necessary. This can help clarify any points that may have been unclear in the video and provide your readers with a more comprehensive understanding of the topic.

You can also include any relevant images or diagrams to supplement your text. This helps break up long blocks of text and can make your content more visually appealing.

8. Create a quiz or survey based on the video content.

Creating a quiz or survey based on your long video content can be a great way to engage with your audience and gather valuable feedback. Consider including a mix of multiple choice and open-ended questions to capture a range of responses.

Think about providing more context or background information for your video content. This can help your audience better understand the topic and feel more invested in the quiz or survey. You could also include links to related resources or further reading for those who want to learn more.

Another option is to break up your video content into smaller segments and create quizzes or surveys for each section. This can help you identify which parts of your content resonated most with your audience and which areas may need further clarification or development.

9. Create an email course or drip campaign based on the video’s content.

It’s important to remember that an email course or drip campaign is not just about delivering content – it’s also an opportunity to build a relationship with your audience. This can help keep your audience engaged over a longer period of time and also provide them with additional context and insights into the topics covered in the video.

In order to create an effective email course or drip campaign, you’ll need to start by identifying the key themes and topics covered in your video content. From there, you can create a series of short, targeted emails that provide more detail and context on each topic.

10. Host a Twitter chat or Instagram Live session based on the video’s topic.

One way to engage with your audience is to host a Twitter chat or Instagram Live session based on your long video topic. For instance, you can discuss the background or history of the topic, provide examples of how the topic relates to real-world scenarios, and offer personal anecdotes or experiences that may help your audience better understand the topic.

Additionally, by hosting a live session, you can also gain valuable feedback from your viewers, which can help you refine your content in the future.

11. Make a behind-the-scenes video that shows the making of the original video.

To make the behind-the-scenes video more engaging, you could start with an introduction to the original video, explaining its purpose and what it aims to achieve. You could then go on to provide a brief history of the project and the team involved in its creation.

For instance, you could talk about the concept development process, including brainstorming sessions and the use of storyboards. You could also provide an overview of the equipment used, such as cameras, lighting, and microphones, and explain how they were chosen to achieve the desired effect.

Furthermore, you could include interviews with the individuals involved in the project, such as the director, producer, and actors, to give viewers insight into their roles and how they contributed to the final product.

12. Share it in a LinkedIn post with a summary of key takeaways.

LinkedIn is the best place for professional networking. Demonstrate your expertise with a series of posts based on your video. Use different content formats: from short videos to a carousel, add CTA, tag famous people and companies, and go viral! For example, Socialinsider creates new posts from each episode, tag guests, and use trending hashtags.

Repurposing your long video is the best solution for your productivity!

Use our tips, and you will see how quickly you achieve results. And what ideas have you already tried? Write in the comments!