Wave.video team released a new product that simplifies the whole process of creating, repurposing and distributing videos. We are happy to launch Wave.video 4.0: our new bundle solution that combines online editing toolkit and cloud-based video hosting.

 

The unity of these two technologies sets a very efficient workflow within the platform where you can create and manage multi-format videos along with cross-channel distribution, in one place. This new approach is meant to reduce the time and costs spent on launching your video marketing campaigns.

This new approach is meant to drastically reduce time and costs spent on launching your video marketing campaigns.

To explain what opportunities are now available with Wave.video and how to use the new platform to the fullest, we decided to run a series of live broadcasts.

Watch the recordings of the live events to catch up on the latest news!

Wave.video 4.0 is here! Meet the innovative workflow for video marketing

 

Daniel Glickman, CMO at Wave.video, went on the air to walk through all the exciting updates and new features incorporated into Wave.video 4.0. From now on, you can benefit from the synergy of the well-known video editor and brand-new cloud-based hosting solution.

Wave.video 4.0 release is inspired by the growing demand from businesses for prompt video content generation and its efficient repurposing. We are delighted to introduce the new approach to crafting integrated video marketing campaigns and happy to show this workflow in action during the live broadcast.

Video layouts: new feature to make your videos stand out

 

We have rolled out a long-awaited feature inside the editor – video layouts. Layouts serve to visually organize your creative shaping the video clip to different forms. This feature excites users for a reason: now it is possible to create way more variations of the original video and adapt it to different formats.

On this video, Kate demonstrates multiple ways to apply layouts to your video to make it stand out on different channels. She will also be talking about the power of video content repurposing and how layouts can help.

How to streamline video production for your cross-channel content marketing mix

 

A full-fledged video marketing campaign comprises multiple content assets and interlinked actions. To guarantee good ROI, it is beneficial to set up a smooth and transparent workflow where you can do (and re-do) everything in one place.

To guarantee good ROI, it is beneficial to set up a smooth and transparent workflow where you can do (and re-do) everything in one place.

On this live broadcast, Kate Skavish shared highly practical tips about the hands-on usage of the Wave.video platform to streamline the video production and cross-channel distribution processes.

We talked about:

• What channels and formats to consider when crafting a video marketing campaign
• How to organize your work using Folders
• How to create presets and speed up video creation with the Brand Manager
• How to turn your branded video into a template to reuse it for the next projects

How to enrich each step of your marketing funnel with videos to make it convert

 

At Wave.video, we strongly believe that each video you create deserves being used to the fullest. Hence, we came up with the workflow that allows us to efficiently re-use videos by adjusting them for multiple formats and different steps of the customer journey.

Check out the broadcast recording to get our internal tips and tricks on how to use your videos strategically by turning them into video marketing campaigns.
Daniel will talk you through the practical implementation of the video re-purposing process showing how to:

• Embed videos on the blog posts
• Share clips in organic posts on social media
• Boost their performance with paid ads