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67 YouTube Video Ideas to Build Your Social Presence in 2023

YouTube video ideas

Anybody can start their own YouTube channel – it’s a simple process. Coming up with a steady stream of great YouTube video ideas, on the other hand, can be anything but simple. Even the most talented video creators sometimes struggle to keep their well of inspiration filled up.

67 YouTube Video Ideas

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That’s why we’ve come up with this list of 67 creative and challenging video ideas for you to try out (plus a few examples of outstanding YouTube channels you can emulate). If you’re hunting for some inspiration, keep reading. You’re sure to find some fresh ideas that you can put your own spin on.

67 YouTube Video Ideas

Looking for fresh YouTube video ideas or want to get inspiration for your first youtube video? These 67 excellent videos got you covered.

First YouTube Video Ideas

New to the world of video production? Don’t know where to start? Find an ideal video editor for YouTube content or get started on the right foot by making a few of these beginner-friendly videos.

1. “Hello World!”

Another great YouTube video idea is to tell your viewers a little about who you are, what you do, and what your channel is going to be about. A strong introduction that puts your personality on display can help you start building your following from day one.

2. YouTube Channel Trailer

Your channel trailer starts playing automatically when people find your YouTube page, and it can be a great way to convince new visitors to subscribe. Use your trailer as a place to pitch your channel and establish your “mission statement” on YouTube. The sooner you upload your trailer, the better!

3. Introduce Your Business

If you’re making marketing videos or vlogging for work, make a video that introduces viewers to what you do and why. Talk about your business’ purpose, values, and goals for the future.

4. Tour Video

Help new viewers get to know you and your channel by giving them a little tour. You can show them around your office, bedroom, house, workspace, or even your town – whatever makes the most sense for your channel.

5. Meet the Team

Who else is behind your business or channel? Make a video that introduces viewers to your whole team at once. Or come up with a fun and interesting YouTube video idea that will feature your team from an unexpected angle.

6. Team Member Spotlights

Make a series of videos featuring just one of your team members at a time. Have a short interview with the person you’re featuring, and highlight their background, skills, and contributions to the team.

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7. Your History

If you’ve already created an introductory YouTube video, add on to it by going into more depth about your personal history. For instance, trace the events that influenced you to choose your current career path, or talk about what inspired you to start making videos.

8. Customer Testimonials

Video testimonials are a powerful way to win over new buyers. Get in touch with some of your happiest customers and ask if they’d be willing to help you out by filming a short testimonial for you.

Creative YouTube Video Ideas

Video is a medium that lends itself well to creative expression. With enough imagination, patience, and editing skill, you can do just about anything. See if any of these ideas spark your creativity. 

9. Random Facts About Yourself

What’s something that no one would ever guess about you? Sharing funny, odd, or obscure tidbits about yourself can make for a fun video. You can invite friends or team members to share random facts about themselves, too.

10. Collaborate with a Friend

If you have a friend or colleague who also makes videos, it’s a great YouTube video idea to invite them to collaborate with you. It will give both of your channels a boost, and it’s a good way to break out of any creative ruts you may have fallen into.

11. DIY Video

Are you a whiz at putting together thoughtful handmade gifts? How about repurposing common household objects? If you have a crafty or clever streak, share your skills by creating a video tutorial.

12. Cover an Event

If a big event is happening in your industry or town, don’t forget to bring your camera. Covering well-known events can be a good way to get a lot of new eyes on your channel.

13. Time-Lapse

Make a time-lapse video of traffic, your daily routine, comings and goings at your office, or just about anything else.

14. Short Documentary

If you’re itching to take on a big creative project, a short documentary might be the perfect challenge. What story needs to be told in your field or niche?

15. Make a Commitment

There’s nothing like a little accountability to keep you on track, so try making a video about your personal or professional goals. Sharing your goals can inspire your viewers in their own lives while keeping them interested in your channel. It also gives you a chance to create a follow-up video later.

16. Change Locations

Switch things up by making a video in a completely different location than you usually do. For instance, if you usually film in your kitchen, try taking your viewers outside instead.

Popular YouTube Video Ideas

Get your view count up with these audience-pleasing video ideas.

17. Show Off Your Product or Service

If your business sells physical products, make a video – or, even better, a series of videos – that put them on display. Demonstrate what your products look like, what they do, and how they’re made. If you sell a service, go into detail about how it works.

18. Q&A

Make a list of all the questions you get asked most frequently, either in your video comments or elsewhere on the internet. Create a Q&A video to answer all of them in one place.

19. Behind the Scenes

Give your audience a little peek at how you do things behind the scenes. For instance, give them a tour of your production plant, or show them how you put together and edit your videos.

20. Correct a Misconception

Are there any common myths or misconceptions about your field or niche? Make a video to set the record straight.

21. Case Studies

Case studies are a practical and popular asset to add to your YouTube channel. Choose one of your success stories and dive deep into the specifics of how you helped your customer or client.

22. What’s in My _____?

The contents of a person’s backpack, purse, desk, and even their fridge can tell you a lot about their personality. Show your viewers what you keep nearby or carry with you every day.

23. What’s on My Phone?

For a higher-tech spin on the last idea, show your audience what apps you have on your phone and how you keep everything organized. This is another fairly easy — and super popular — YouTube video idea.

24. Top 10

Fun, simple, and always popular, top 10 videos can be adapted to just about any topic. Choose something to rank – like movies, books, or games – and talk a little bit about why you like each of your top choices.

25. Live Stream

Are you having a special event or a launch soon? Plan to stream it live. Many viewers love getting the chance to tune in to their favorite YouTube channel in real time.

Pro tip: Use a multistreaming tool like to live stream to several channels like YouTube, Facebook, etc. at once! This way, you’ll reach a wider audience without any effort.

26. Day in the Life

Show your audience what it’s like to be you for a day by taking them through the highlights of your daily routine.

27. Daily Routine

For a pared-back version of a day-in-the-life video, try focusing on just one aspect of your day. For instance, show viewers how you go through your morning routine, evening routine, or work routine.

28. Productivity Tips

Are you passionate about getting more done in less time? Inspire your audience by sharing your best time management and productivity tips with them.

29. Holiday Video

Next time a major (or minor) holiday is coming up, try making a holiday-themed video. It could bring you a recurring spike of traffic every year.

30. Audience Participation

Change up your videos and get viewers more invested in your channel by inviting your audience to interact with you. One of the great YouTube video ideas is to run a contest or a giveaway, or challenge your viewers to create and send in their own videos.

31. Response Video

Have you read any news stories or watched any videos lately that left you inspired, annoyed, or just itching to share your own thoughts? Make a response video. This can be a good way to attract viewers who also read or watched the original piece of content.

32. Gaming Videos

If you have some video game skills, show them off. Do a speed run through your favorite game, show your audience how to find an Easter egg, or make a tutorial on exactly how to get past that one tricky level.

Easy YouTube Video Ideas

These simple ideas can help you stay on track with your publishing schedule when you’re short on time, inspiration, or both.

33. Take Suggestions

Your viewers probably have some useful advice for you, so listen to them! Pay attention to the comments you get, and save the best requests and suggestions for future videos.

34. Remake Old Videos

If you’ve been creating videos for a while, your skills have probably improved quite a bit. Use those hard-earned skills to remake some of your early videos that could benefit from better production and editing.

35. How-To Video

Think of a useful skill that you’ve mastered. Then make a video showing your audience how to do it for themselves. You don’t have to pick a big, life-changing skill – little life hacks are perfect for this type of video.

36. Quick Tips

For another quick and useful video, put together a list of actionable tips on any topic you’re knowledgeable about.

37. Someone You Admire

Tell your audience a little about someone you admire, either personally or professionally, and why they made an impression on you.

38. Collection Video

Got a collection of something just sitting around? Make a video about it! Someone out there is interested in seeing your treasure trove, whether it consists of vintage toys or fancy tech gadgets.

39. Review

If you’ve recently tried a new product, watched a new movie, or visited a new restaurant, share your thoughts about it in a video review.

40. Trivia

Put together a collection of trivia about your field or niche to entertain your viewers while teaching them something new.

41. History

Do you know all about the history of something? If so, talking about it can make for an interesting video.

42. Address a Misunderstanding

Every industry or niche has a few terms or concepts that people always get wrong. Make a video to correct the most common misunderstandings you’ve come across.

43. Current News

The news can be a constant (and easy) source of video fodder for your channel. Stay on top of new developments in your industry or niche, and give your audience your take on what’s happening. If your niche tends to be somewhat technical or jargon-y, you can also use this as an opportunity to break the news down into plain English for more casual viewers.

44. Celebrate an Anniversary

Make a video to mark a special date, such as the anniversary of when you launched your channel, founded your business, or started your job.

45. Thank Your Viewers

Take the time to let your audience know how much you appreciate their ongoing viewership. You can also share some stats about your channel, such as how much it’s grown over the months or years.

Funny YouTube Video Ideas

Humor is a universal way to win new friends (and subscribers). Even serious YouTube channels can benefit from lightening up a little bit now and then. Try these ideas to make your viewers laugh.

46. Funny or Embarrassing Stories

Show your audience that you don’t take yourself too seriously by sharing some funny or embarrassing stories from the past. Take some of the focus off yourself by getting friends or team members to participate, too.

47. Bloopers Reel

Once you’ve been making YouTube videos for a while, you’ll probably collect quite a few funny flubs that didn’t make it to your final videos. Save this footage and edit it together to make a bloopers reel.

48. Challenge Video

Challenges are super-popular on YouTube, and they can be fun too. Pick your favorite challenge – like doing everyday activities without using your thumbs – and put your own spin on it. Just stay away from dangerous stunts like the cinnamon challenge.

49. Reaction Video

Reaction videos can be quite funny when they’re done well. Make a video of yourself reacting to other people’s videos, comments on your videos, or something else. Alternately, you can film someone else – a child, your pet, your mom – reacting to something they’re unfamiliar with. (Get permission first, though.)

50. Prank Video

Do you have a mischievous streak? Prank a friend or co-worker and capture it on camera. 

51. Parody

Make a parody of another YouTuber, a show, a popular advertisement, or anything else your viewers might find funny.

52. PSA

Create a tongue-in-cheek PSA about one of your pet peeves or something that’s frequently done wrong in your industry.

53. Play a Game

Round up your team members or some friends and play a game in front of the camera. Choose something that’s entertaining for spectators to watch, like Twister or Mario Kart.

54. Useless Skills

Do you have a skill that’s funny, useless, or downright weird? Show your audience. Bonus points if you challenge them to show you their funny or useless skills, too.

55. Make a Skit

If you’ve got some extra creative energy and a few friends to help out, write and perform your own comedy skit.

YouTube Health and Beauty Video Ideas

There’s a ton of demand for health, beauty, and wellness videos on YouTube. Start building a following in this popular niche with some of these ideas.

56. Review New Products

Have you tried a new health product, skincare line, or makeup brand lately? Share your thoughts in a video. YouTube is many people’s go-to destination for health and beauty reviews.

57. Makeup How-To

Show your viewers what makeup products you use and how you achieve your favorite looks.

59. Hair How-To

Make a video about how you care for and style your hair.

59. Skincare Routine

Whether your skincare routine has two steps or ten, show your audience what you do and which products you use to achieve your glow.

60. Hauls

Next time you go shopping for clothes or makeup, make a video of your haul afterwards.

61. Health and Wellness Tips

Put together a list of tips to help your viewers live well and stay healthy.

62. Health/Beauty DIY

There are tons of DIY options for health and beauty products. If you know how to make your own face masks, lip balm, or dry shampoo, create a step-by-step video guide teaching your viewers to do it too.

63. Home Remedies

Know any good home remedies? Show your audience how you make and use them.

64. Workout Routine

Talk about the routine and equipment you use to stay fit.

65. Exercise Moves

Show your viewers how to do your favorite exercise moves. Make sure to emphasize proper form!

66. Collections

Show off your collection of makeup, jewelry, scarves, skincare products, or anything else beauty-related.

67. Outfit or Face of the Day

If you love changing up your look, YouTube can be a great outlet for your creativity. Create a series of short videos about your outfit or makeup of the day.

More YouTube Video Ideas: Examples

1. Kraft Cooking School

With their cooking channel, Kraft promotes their brand while providing useful and relevant advice to their audience – a winning combination. They keep their tutorials simple and straightforward, with most videos clocking in at under a minute long. Here they show viewers how to make a perfect omelet.


LEGO’s YouTube channel caters directly to their audience: kids (and kids at heart). Video consumers are getting younger and younger, and LEGO has made the smart move of creating videos that their target market will enjoy. The LEGO News Show on their channel combines advertising, entertainment, and humor seamlessly.

3. Blendtec

Blendtec’s “Will It Blend?” series on YouTube is a top-notch example of how to get people’s attention through irreverent humor. They show off the strength of their blenders by blending all kinds of objects in them, including superglue, paintballs, and phones. Here they blend an iPhone X.

4. Khan Academy

Khan Academy is a leading example of how to make great YouTube tutorials. The channel de-mystifies subjects that many people find difficult through clear, simple, step-by-step videos. You don’t have to be a fan of math or science to appreciate how Khan Academy breaks down complex topics and makes them approachable.

5. Apartment Therapy

Apartment Therapy provides lots of ideas for how to utilize your living space better – and who couldn’t benefit from that? From home tours to how-tos, Apartment Therapy is a good example of how to make videos that are useful to a wide variety of people. Here’s an example of the practical, bite-sized advice offered in their One Minute Tips series.

6. Marques Brownlee

If you’re interested in making tech videos in a friendly, accessible style, you might want to study Marques Brownlee’s YouTube channel. He publishes plenty of product reviews and how-to videos, but also changes things up with top 5 videos, interviews with famous figures, and investigative videos. In this video, he explores the intriguing question of why iPhones are so ubiquitous.

7. Improv Everywhere

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Improv Everywhere is famous for their funny – but harmless – prank videos. They’re disruptive, but they never cross the line into being destructive. That’s a good rule of thumb to follow for your own prank videos, whether you’re carrying them out on a large or small scale.

Wrapping Up

There’s no shortage of great YouTube video ideas out there. The ideas on this list are just a starting point. Try tweaking or combining them to come up with even more – and then have fun creating in YouTube video maker!

What kind of videos are you inspired to make now? Let us know in the comments!

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