How to Make Eye-Catching Videos for Instagram

Edit your videos for Instagram, online, in minutes. Make square videos that are tailored for the Instagram feed. Create catchy Instagram Stories that will make your audience swipe up immediately. Dive into visual storytelling with the Instagram video maker from Wave.video.

How to create videos for Instagram

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Great Tool for Social Media Videos

I can easily scale my videos between social media platforms. It's easy to replace template images with my own.
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Toiny W.

Toiny W.

Owner, Arts and Crafts

Create Instagram Video in 3 Easy Steps

Choose a video

Choose a video

Upload a video from your device or computer, or use a ready-made Instagram video template.

Customize your Instagram video

Customize your Instagram video

Apply stylish filters and layouts. Add thumb-stopping stickers and GIFs. Enrich your video with free music.

Share or download your video masterpiece

Share or download your video masterpiece

Download the video to your device and share it on Instagram. Easy as pie!

Instagram video editor: a step-by-step instruction on how to make your videos shine

  • Step 1. Upload or create a video.

    Step 1. Upload or create a video.

    Start with choosing a video you want to edit for Instagram. Browse our collection of high quality video templates, or upload your own video. If you do not have a video clip ready, no worries. Wave.video gives you access to 300 million professional video clips on just about any topic.

  • Step 2. Switch to the format you need.

    Step 2. Switch to the format you need.

    Square (1:1) and vertical (4:5) videos work best in the Instagram feed. If you want to make a video for Instagram Stories and IGTV, go for the Stories format (9:16).
    The good news is that in Wave.video, you can easily switch between the formats. No need to re-edit your videos. All your changes (like text or stickers) will be automatically applied to the format you selected.

  • Step 3. Style up your video

    Step 3. Style up your video

    Instagram is a very visual platform, so make sure your videos stand out from the crowd. Things you want to look for in your Instagram video maker: the ability to add animated text, GIFs, and stickers to your videos. To give your videos a branded look, add a video filter and your logo. Hint: you can find all these options in the Wave.video editing app.

  • Step 4. Share and download your Instagram video.

    Step 4. Share and download your Instagram video.

    Proceed to the Publish step and render your video. You can then download it to your computer or device. You can also share your video as a landing page, publish it directly to social media, and embed it into sites and emails.

  • Step 5. Get likes and shares.

    Step 5. Get likes and shares.

    Upload the video to your Instagram app account and see the power of video in action! If you need the same video in another aspect ratio, change the format and download it again. It is that easy.

Tips for making engaging Instagram videos

  • Choose the right aspect ratio

    Choose the right aspect ratio

    To make the most of your Instagram videos, choose the right format. Square works best for in-feed videos while 9:16 is definitely your choice for Stories and IGTV. Make sure your Instagram video editor supports all the formats you need for the platform.
  • Brand your Instagram video with filters

    Brand your Instagram video with filters

    Have you noticed how some Instagram accounts have this recognizable, consistent look? Part of the magic is using color video filters that you can apply in your Instagram video maker or via the platform directly. Even if your footage is of different color schemes, video filters will make your Instagram grid look cohesive.
  • Add animated text

    Add animated text

    To support your video message and make sure it gets across to your audience, consider adding animated text to your videos. This way, you will make sure your viewers understand the idea you want to convey, even if they play the video with the sound off. Instagram video makers like Wave.video offer some great text animations that will make your videos sparkle.
  • Add GIFs and stickers

    Add GIFs and stickers

    Ever since Instagram introduced the ability to add GIFs and stickers to videos, the social media world exploded. GIFs and stickers are a universal means of communication, loved by just about everyone. To make your videos more engaging, make sure to add emojis and animated GIFs to your videos (not only to IG Stories but also to in-feed videos).
  • Don’t forget about the music

    Don’t forget about the music

    When editing videos for Instagram, don’t forget to add music. Adding music to your video is a great way to generate emotion and increase engagement with your content. Find a great collection of free 300,000 audio tracks in Wave.video, your go-to Instagram video maker.
Frequently Asked Questions
What is the maximum length for Instagram videos?
It depends on the type of video content you want to share. Instagram in-feed videos can be 3 to 60 seconds long.
The duration limit for the Stories videos is 15 seconds, but you can share longer videos too. Instagram will automatically cut them into 15-second pieces. IGTV: regular users can share videos from 15 seconds to 10 minutes long. Large and verified accounts have an opportunity of posting IGTV videos up to 60 minutes long. Instagram Live stream videos also have a limit of 60 minutes.
What video aspect ratios does Instagram support?
There are three most popular Instagram post video formats: square (1:1), vertical (4:5) and horizontal (16:9). Instagram Stories and IGTV are always 6:19.
Can I create a stop motion Instagram video with Wave.video?
The answer is yes! Shoot the photos and video footage you want to use in the stop motion video and upload them to the Wave.video online editor.
Combine the photos and adjust the timing. Add some upbeat music, and your stop motion video for Instagram is ready.