What Is a Storyboard and How Can You Make One for Your Video?

What Is a Storyboard

Making a video can be a complicated undertaking. You’ve got to come up with a storyline, manage lots of small details, and decide how to edit the finished product. Luckily, there’s a low-tech tool that can make every aspect of video creation easier: a storyboard.

So, what is a storyboard?

Creating a storyboard simplifies every stage of making a video. You’ll be able to plan more effectively, pitch your idea to other people more clearly, and avoid problems during production. If you make any kind of business or marketing videos, storyboarding is an essential skill for you. By the time you finish reading this article, you’ll have a clear understanding of what a storyboard is as well as all the knowledge you need to start storyboarding your next video.

What Is a Storyboard?

What is a storyboard and how to make one for your videos? Learn from this video.

What Is a Storyboard?

A storyboard is a visual outline for your video. It’s made up of a series of thumbnail images that convey what happens in your video, from beginning to end. It also includes notes about what’s happening in each frame. A finished storyboard looks like a comic strip.

Storyboards can be simple or complex. They’re usually hand-drawn, although some people prefer to use storyboarding software to create their images. A storyboard is similar to a script, but the two aren’t quite the same – storyboards are visual, while scripts are text-based.

Storyboard Example


A simple example of a storyboard. Source: dummies.com

Types of Storyboards with Examples

Storyboards have always been a part of filmmaking and video production, and it has evolved over the years. There are now different types of storyboards that you can use depending on your skill level and type of video. Here are some different types of storyboards to take your video from script to screen:

  • Traditional Storyboards

Traditional storyboards are a series of pencil or ink drawings that help to visualize the video before filming begins. They can be sequentially arranged on a wall or in a spiral-bound book for easy reference. The drawing itself can be as detailed as you want it, and you can use it to sketch each shot to a few scenes in your script. 

Many traditional storyboards also have written notes that describe what is going on in the scene. The best thing about this type of storyboard is that it is easy to edit. 

Here is a sample of a traditional storyboard form Tom and Jerry:

Traditional Storyboard Example for Tom and Jerry

  • Thumbnail Storyboards

Thumbnail storyboards involve making small sketches – the size of a postage stamp – of the shots in your video on a few pieces of paper. Due to the small size, they are less detailed and take less time than traditional storyboards. You can use it to quickly draft your ideas before making drawing a more detailed version, like a traditional storyboard. 

Check out this thumbnail storyboard example from Moulin Rouge:

Thumbnail Storyboard Example for Moulin Rouge

  • Animated Storyboards

Technology has made it possible to create more complex storyboards that are animated and have some dialogue and music. Essentially, animated storyboards are different sketches that are filmed to show the proposed timing, pacing, and overall visual flow of the scene.

Such details may be hard to convey with sketches. Making animated storyboards doesn’t have to be complex, you can use wave.video to combine the photos of your sketches into one video within a few minutes. You won’t need to download or learn new software to make your drawing come to life.

Below is an example of an animated storyboard by Ludovic Gavillet:

Why Do You Need a Storyboard?

Storyboarding adds an extra step to your video creation process, but it’s well worth the time and effort. Making a storyboard pays off in a number of important ways. So, if you’re still asking yourself “What is a storyboard? How can I benefit from it when making my videos?”, here are a few of the top benefits:

  • Organize your Thoughts 

Making a storyboard helps you condense all the ideas bouncing around your head into one coherent, fleshed-out vision. You can use the storyboards as a reference during production to member all your great ideas. 

Apart from that, you can use storyboards to test different ideas, camera angles, and cuts without losing your vision. By the time you’re ready to begin filming, you’ll have a concrete idea that you can easily communicate.

  • Plan Better

It helps you plan your video more effectively. Video requires you to coordinate a lot of small but important details. Because of this, it’s difficult (if not downright impossible) to create a good video on the fly. The more thoroughly you can plan your video, the better the finished product will turn out.

  • Share your ideas

It helps you communicate your ideas to other people. You might be able to envision exactly how you want your video to look, but it can be hard to convey your ideas to other people using only words. A storyboard bridges that gap for you, helping your colleagues or clients envision the kind of video you have in mind. 

Storyboards are a great way to secure executive interest and get buy-in from stakeholders. It makes them less likely to resist your idea down the line. 

  • Identify Problems Early

Much like dress rehearsals, storyboards gets you one step closer to perfection in your final video. It reveals problems and weaknesses that you may not have noticed until production or post-production – at which points it might be too expensive to fix. For example, you may realize that you need more props, visual effects, or equipment than you anticipated. 

  • Simplify Everything

It simplifies everything that comes later. Investing some time and effort up-front in a storyboard can save you much more energy, and frustration later on. If you’ve got a good storyboard before you start shooting, you’ll be able to bring your video to life more efficiently, and you’ll be less likely to make expensive mistakes or waste time on ideas that don’t pan out. Having a storyboard also makes editing your video more straightforward.

  • Time and Budget Savings

Storyboards are essential to making effective marketing videos that stay on budget. You can avoid shooting useless footage or doing extra work to shoot more footage after production. Time is money, and every minutes spent on set costs real dollars in salaries and equipment rentals. Storyboards reduce unnecessary work and cut right to the chase.

What does a storyboard help you to do?

Which Information Should a Storyboard Contain?

Finding the right level of detail for your storyboard is important. Include too many unnecessary images, and you’ll waste time and energy that could be better spent on other details. Include too few images, though, and your storyboard might be hard for other people to follow.

How many images should a storyboard include?

The obvious answer for what to include in a storyboard: as many images as it takes to move the action forward in a way that makes sense. But the longer your video is, the harder it is to identify which details of the action are crucial and which you don’t need to draw. Even a one-minute video can pose some ambiguities during storyboarding.

But the longer your video is, the harder it is to identify which details of the action are crucial and which you don’t need to draw.

Making a few storyboards is the best way to get a feel for which information you should spell out. As you get started, keep these tips in mind.

  • Each major occurrence in your video should get at least one thumbnail to itself. Some events may require multiple thumbnails.
  • Each image should include characters, important props, relevant details about the setting, and information about how each element in the scene is interacting with the other elements. For instance, if your characters are walking towards each other, use arrows to show that they’re moving.

Characters walking towards each other

  • As you draw each image, keep the camera in mind. For instance, if you want a scene to be filmed from a particular angle or distance, draw your thumbnails accordingly. This will help other people visualize the effect you’re trying to achieve as they look over your storyboard.

Choose right thumbnails

  • Pay particular attention to transitions. Each transition in your video should be marked by its own image.
  • Remember that you aren’t limited to using images. Each storyboard can and should tell a story with plenty of text as well as pictures. Include any dialogue and voice-overs next to the thumbnails where they occur. Add extra notes to clarify any important details and to make the storyline flow more smoothly.

In general, regardless of the type of storyboard and the level of detail, any storyboard should contain certain information to ensure that things don’t get mixed up. 

Here are 5 must-haves for every storyboard:

  • Project Name

Name your project accordingly from the start. Use a working title if you haven’t decided on a name.

  • Scene Number

Include a scene number for every scene you illustrate to make it easier to match it to the script when you start shooting.

  • Page Number

Your video may be short, but the storyboard can span pages of individual or binded sheets of paper. Each page should have a number to preserve your order.

  • Shot Number

Keep track of each shot by assigning a number. You can reference the shot number later, during production or editing.

  • Description

Since you’ll be sharing your storyboard with other people, a brief description can go a long way to making your idea crystal clear.

Create the Perfect Storyboard in 7 Steps

Making your first storyboard is easier than answering the question “What is a storyboard?” (and we do hope you have it answered by now!) You don’t have to be artistic or know a lot about video to come up with a storyboard that works well. These seven steps will help you grow your seed of an idea into a finished storyboard that’s ready for production.

1. Define what you want your video to accomplish

Before you break out your drawing pencils, do some pre-planning. Start by thinking about what you want to achieve by making this video in the first place. For instance, do you want to sell more of a particular product, bolster your brand’s image, or create a training resource for employees? How do you want people to feel after watching your video? Setting clear, specific goals for your video will help you make more informed creative choices down the line. 

2. Brainstorm

Come up with as many ideas as you can for your video. Write them all down, even the ones that seem wacky or terrible. Try combining different ideas to see what happens. After all, what is a storyboard for if not for putting all your ideas together?

If there are other people involved in making this video, have them brainstorm with you so you can bounce ideas off each other. You might be surprised at what you come up with once your creative juices get flowing.

Video ideas

3. Create a timeline

Once you’ve got a pretty good idea of what’s going to happen in your video, start sketching out a timeline. Identify your story’s beginning, middle, and end, as well as any important transitions. Make sure the idea flows well, makes sense, and has an emotional hook. A short business video doesn’t need a complicated plot, but it does need tension of some kind and a satisfying resolution. If you find gaps in your timeline, refer back to your brainstorming notes for ideas about how to fill them in.

4. Start drawing

Now it’s time to start putting your vision on paper. Draw a series of boxes on a piece of paper or grab a free storyboard template. Make sure to leave a generous amount of space for making notes. One frame at a time, start sketching out the action of your video, comic book-style.

Free Storyboard Templates

You’ll probably find that drawing by hand is the quickest and most accurate way to get your ideas down. Practicality is more important than artistry here – if you’re not good at drawing, stick figures will work just fine. But if your drawing skills are really getting in the way of your ability to convey your ideas, you can use storyboarding software like Storyboard That to get around the problem.

Storyboard That

Storyboard that lets you build storyboards using a library of pre-made images. Source

You’ll probably find that you want to add or change things as you go, so stay flexible and have plenty of extra paper (and a good eraser) at the ready.

5. Add text details

If you’ve already created a script, write down the relevant part of it under each of your images. (If you don’t have a script yet, your storyboard-in-progress can help you write one.) 

Add some extra notes for each thumbnail to clarify what’s going on and supply any information you’ll need during production. For instance, if you’re planning to use a voice-over or have text appear on the screen at some point in your video, you’ll want to include that information at the appropriate point in your storyboard.

6. Get feedback

If other people are helping to make this video, show them your progress and ask for feedback. Early storyboard drafts give you a great opportunity to discuss creative choices, iron out problems, and ensure that your finished video will be in line with the goals you initially set. You may even find it helpful to sit down with your colleagues and draft your storyboard as a team.

Draft your storyboard as a team

7. Revise your storyboard

Revision is one of the most important parts of the storyboarding process. Instead of looking at revision as a chore, embrace it as an opportunity to experiment with different approaches and make your storyboard as good as it can possibly be. It’s wise to have other people on board during the revision process, so that you can give each other feedback and catch any mistakes before production starts.

Create engaging videos with Wave.video

An easy-to-use online video makerTry now

Tips and Best Practices for Storyboarding

The whole point of storyboarding is to create a better video while saving yourself time and hassle, so don’t let this part of the creative process become a headache in itself. Here’s how you can create a storyboard you love as easily and efficiently as possible.

  • Don’t get hung up on perfection. Your storyboard is a tool, not a work of art in its own right. Avoid getting so wrapped up in storyboarding that you forget why you’re doing it in the first place. If a messy or imperfectly-drawn storyboard results in a great business video, then it’s done its job.
  • The drawings aren’t as important as you think they are. Your creative talent matters during storyboarding, but your artistic talent really doesn’t. As long as you can convey your ideas clearly, it doesn’t matter if your characters are stick figures and your props are circles or squares with labels. (Although if you’re good at drawing, by all means, make use of your talent!)
  • Use arrows to show motion. Clarify the action and make your thumbnails more dynamic by labeling the motion of people and objects with arrows.
  • Number each of your thumbnails. If you create multiple versions of your storyboard during revisions, give each version its own name as well. This will make it easier to discuss your work with other people.
  • Use a pencil. You’ll waste time and paper (and probably get frustrated quickly) if you try to storyboard with a pen.
  • Experiment before you finalize your storyboard. Try moving frames around or creating slightly different versions of your storyline. Nothing is permanent in a storyboard, and trying different things can unlock your creativity and lead to unexpected new ideas. Just save all the versions you create, in case you decide to scrap one idea and return to an earlier one.
  • Your storyboard gives you a bird’s-eye view of your video, so use it. As you create your storyboard, you might find problems with your sequencing or plot that you didn’t catch while creating your timeline. Now is the time to fix these issues so that your finished video holds together well.
  • Use your storyboard to make things easier for everyone during production. For each thumbnail, make detailed notes about what’s happening and what visual or emotional effect you want to achieve. If you have details like props, angles, and special effects in mind, include that information too. You can write these notes on the back of your storyboard if there’s not enough room on the front.

Storyboard FAQs

  • What is the fastest way to make a storyboard?

Download a storyboard template online and start sketching. Add notes and scripts as you go. 

  • How do I storyboard if I can’t draw?

You don’t need to be able to draw to storyboard. If you can draw stick figures and simple lines, use that to demonstrate your idea. Another option is to use storyboarding software like Storyboardthat.

  • How can I make a video with my sketches?

With wave.video, you can make a quick prototype of your video after you have completed your storyboard. Start by uploading your sketches and combine them into a single clip with some audio.

  • How many pages should a storyboard be?

Your first draft may be a couple of pages long with tiny frames for each shot. More detailed storyboards with larger frames and more notes may take thousands of pages depending on your video length.

  • Must I storyboard every shot?

No, you don’t have to storyboard every scene or shot. The number of shots you sketch depends on how detailed you want to be and how many you need to articulate your idea.  

  • What is the difference between a script and a storyboard?

Scripts use written text to tell the story while storyboards use images.

  • Which comes first, script or storyboard?

Start with a script for your story. Next, use your script to illustrate the scenes and shots through a storyboard.

  • Do storyboards have dialogue?

Yes, but not necessarily. Storyboards depict the visual aspects of your video, but you can add dialogue and notes if it helps. 

  • Which industries use storyboards?

You can use storyboards in almost any video production for any industry. It isn’t limited to film productions and animations alone, businesses that produce marketing videos can also use it to plan video campaigns, product demos, or proposals.

Wrapping Up

If you want to create strong videos, whether for your business or any other purpose, storyboarding is an essential step in the process. Creating a storyboard helps you iron out the wrinkles in your ideas and explain your vision to other people – and it’s fun, to boot. If you’ve never made a storyboard before, try it next time you have an idea for a video (and we hope the question “What is a storyboard?!” doesn’t make you startled any longer). You’ll probably be pleasantly surprised at how much easier the whole process of video creation becomes.

Have you found that storyboarding makes your video creation process simpler? Share your thoughts in the comments below!

We’ll keep you in the loop!

Join 5,000 marketers who read our articles first