Lower Third: What It Is and How to Add It to Videos

Create professional-looking videos with lower third motion graphics in Wave.video online editor. Lower thirds are the best way to get your message across and make your videos stand out from the crowd.

What is a Lower Third?

  • A lower third is a graphic overlay with text against a solid color background that gives context to what is shown on the screen or another visual medium.
  • Despite its name, a lower third does not necessarily occupy the lower part of the screen. It can be placed anywhere so as not to obstruct the key elements of the video. Lower thirds are often used on television to provide information about speakers or locations.

Ready-made templates with stunning transitions

Click on any video template to customize it for your business and use case.

Step by Step Guide to Creating Lower Thirds

  • Step 1. Get your video ready.

    Step 1. Get your video ready.

    Upload a video or create one using hundreds of ready-made video templates and millions of stock media assets. Video editing has never been easier!

  • Step 2. Add text and turn it into a lower-third.

    Step 2. Add text and turn it into a lower-third.

    Click + Text button on the timeline, select “Add Text” and type in your info. Change the text font, size, color scheme, and style. Drag it to the right position underneath the video.

  • Step 3. Animate the lower-third.

    Step 3. Animate the lower-third.

    Apply head-spinning text effects to make your lower third truly stand out.

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Shannon L.

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Style Guides for a Great-Looking Lower Third

  • Don’t obstruct key elements of the video

    Don’t obstruct key elements of the video

    Always place a lower third in the title safe area of the screen. Although its name suggests that it should be put in the lower part of the screen, you can break this rule and find a more suitable space to not cover important parts of the video.
  • Ensure readability

    Ensure readability

    Make sure that your video lower third is easy to read and accessible to everyone. Use a larger font and contrasting colors so that even people with visual impairments clearly see your message.
  • Keep it short

    Keep it short

    Only put the essential information into the lower third. It’s best to follow the 20% rule: the text should not cover more than 20% of your video. If you want to add any additional information, it’s best to put it in the video description or in the comments section under the video.
  • Use lower thirds consistently

    Use lower thirds consistently

    The rule of thumb is to choose one lower third style depending on the type of video and stick to it. You don’t want to overload the audience with too many details or distract the viewer’s attention with crazy effects and animations.