Make a video for Email campaign

Create a video for your email campaign in minutes. Boost open rates and CTRs. Move your email marketing forward with the power of video.

How to make a video for email in 3 easy steps

Step 1. Choose a video clip

Upload your video or choose from the library of 300 million professional clips and images. If you don't have a video clip ready, no worries: in, you have access to the rich library of stock footage on just about any topic.

Step 2. Style up your video

For best results, your video might need some editing. Add your text with animated text effects, apply video filters for a branded look, add video transitions, trim your video. Easily resize your video to fit desktop, square, or mobile, since that's where most people are reading their emails.

Step 3. Add your video to an email campaign

Since you can't directly embed a video in an email, you can upload the video to your website, YouTube, Facebook or Instagram and then just include a link to the video in the email. Even better is to create an image that looks like a video and link the image. MailChimp, Constant Contact, AWeber & Infusionsoft each have features to make adding video to emails simple.

Tips for including video in email

  • Pick a hosting platform

    To be able to embed a video in email, you’ll need to store it on a separate hosting platform. There is plenty of free and paid options out there; just pick the one that best suits your needs and budget.
  • Include a description

    Make sure to include a small description of what your video is about and why it would be valuable for the viewers. Chances are, more people will be willing to watch the video when they know what to expect.
  • Pick an eye-catching thumbnail

    A thumbnail is a still image that viewers see before they press the Play button. Your thumbnail is the “face” of your video, so it should be eye-catching and highly relevant to the content of your video. Make sure to use a clear, vibrant, and high-quality image as a thumbnail.
  • Include the word “Video” in the subject line

    According to research, including the word “Video” in the subject line of your email increases open and click-through rates dramatically. Test it out yourself!
  • Have a clear call-to-action

    Most likely, people won’t be coming back to open your email again to rewatch a video. If you want to prompt the audience to visit your website, read a blog post, follow you on social media after watching a video in an email — your call-to-action should be as clear and convincing as possible.

Easily create email videos like these

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