How to Make a Facebook Cover Video in 5 Easy Steps

Facebook Cover Video

Can I put a video as a page cover on Facebook?

The answer is a definite “yes”. Facebook confirms that the option to add a cover video is available to all pages. All cover videos are public, which means that anyone visiting your page will be able to see the video, too.

What does it mean to your business?

Endless opportunities, to be precise. To name a few options, you can highlight your brand’s message, promote an event, or show off your product: all this at the frontline of your Facebook page.

Here’s how you can take advantage of the Facebook cool feature and get started with cover videos.

Facebook Cover Video: Guidelines

Let’s start with some guidance from Facebook almighty. Here’s what they say our page video cover should be like:

  • It should be at least 820 x 312 pixels. For best results, choose a video that’s 820 x 462
  • It should be between 20 and 90 seconds
  • It should NOT be deceptive or misleading. You should also be aware of the copyrights.
  • You can use arrows to scroll through up to 10 thumbnail options for your cover video.

That’s about it. What Facebook does not clarify is this: how on earth does one make a video with such a ratio, especially if she is not a video pro? Here’s where we come in.

How to Make a Facebook Cover Video

Step 1. Set the format “Facebook cover”

In, the perfect ratio for a Facebook cover has been set for you. So all you need to do is to choose the necessary format from all available options.

There are two ways of how you can get started.

  • Option 1. Customize one of the pre-designed video templates

On the Templates library page select one of the templates that were made by our design team. For your convenience use the Popular Aspect Ratio filter on the left side to see all options that fit for your future Facebook cover.

FB Cover_templates

  • Option 2. Create your cover from scratch.

You’ll get the blank canvas to pure out all your creativity on it. Here is how to access this mode.


Step 2. Choose a video or picture that you would like to turn into your video cover

The video you choose would depend on the purpose of your cover video. If the purpose of the video is to build brand awareness, go with something evergreen, like showcasing what your company does. If you are going to promote an event, then it would make sense to change the cover every so often.

In, there is an option to upload your own media files or choose a clip from the built-in stock library.

FB Cover_stocks

You can work with videos as you would work with pictures, i.e. you can move the video over to choose the perfect shot or zoom in and out.

Step 3. Add text to the cover video

You can also add text to your Facebook cover. To make sure the text looks good when uploaded to the FB page, I like to make sure the text is centered right in the middle of the video clip. This way, it really captures the audience’s attention.

FB Cover_text


Step 4. Combine with more video clips or images

In, you can add more than one clip to your story. This means that you can create a whole video by adding more video clips or images. This feature can be particularly helpful if you:

  • want to showcase a collection
  • are creating a slideshow for a Facebook page
  • want to demonstrate your product from different perspectives

Just add another clip to your video and edit it as the first one. You don’t have to change the ration to “Facebook cover”; will do it for you automatically.

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Step 5. Download and share

In order to download your fabulous new video, head over to the “Publish” tab. The video will be saved in the ‘Downloads’ folder on your computer.

After that, head over to your Facebook page and click that Change cover button that’s located on the cover. Choose the option “Upload Photo/Video” and choose the file from your computer. It might take a while for the video to upload and encode, so hold tight!

Bonus tip: Before downloading, make sure your video is at least 20 seconds long. If it isn’t, will loop the video for you.


If you are looking for more guidance on how to create Facebook cover videos, watch this helpful tutorial by Mari Smith, the Premier Facebook Marketing Expert. She shows exactly what she did in to make her own video cover.


How to Create a Facebook Cover Video in 5 Steps

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