While we are still figuring out which jobs will be lost to the fast-evolving AI technology, one thing is already clear: It can make some tasks easier and less cost-effective.

It may sound cliche at this point because so many people keep saying it: You won’t lose your career to AI but you will likely lose it to someone who is using AI.

AI-driven tools can make your marketing routine much more focused and effective on so many levels.

Here’s how emerging AI technology can help you drive more sales from YouTube and other video-based platforms:

1. Create More Videos Using Text-to-Video Tools

There are two huge benefits of repurposing your text content into video format:

• You get to promote it on (and generate traffic from) video-only marketing channels like YouTube and TikTok
• You get a chance to occupy more than one position in Google: YouTube videos rank organically and within their own separate sections called “video packs”. Both can generate a lot of clicks which you can then convert or direct to your site.

It used to be time-consuming to create a video every time you wrote an article. These days with AI-drive tools, it takes minutes!

Wave.video provides a handy text-to-video feature that utilizes Artificial Intelligence to understand your text, break it into logical sections and create a video visualizing each section. You can copy-paste your content or submit your article URL and let the tool do the rest.

Once the video is generated, you can edit any part of it. You can also upload a voiceover. If you don’t like recording your own voiceover, use AI voices with Speechify or Murf. You can select voices and accents there, and play with different styles until you are happy with your voiceover.

2. Enhance Your Videos Using AI Technology

While organic traffic from Google is a good enough incentive to create more videos, it shouldn’t be your only video marketing strategy. YouTube and TikTok are both huge platforms of their own, both are being used as search engines to discover brands, places, and products. If you aren’t doing your best to tap into an enormous audience, then you’re liming your chances to develop a new traffic and sales source that is totally independent of Google and its ranking fluctuations.

While there is no single way to succeed on either of these platforms (in fact, we have detailed guides on both TikTok and YouTube for your business), there is one common thing you need to master: creativity.

You need to develop your own style and wow your audience with original and creative videos. That’s the only way to succeed on either (or both) of those platforms.

Luckily, there are AI tools that can help you come up with better videos that drive views and engagements.

Videoleap is a mobile app that offers a variety of creative options allowing you to come up with original visual elements for your video content. One of the recently added tools allows you to change your video background easily, and you can use it to place custom AI-generated visuals as backgrounds.

Other AI-driven tools from the app include content-aware effects and transitions and the ability to select and remove objects from clips simply by selecting them.

Adobe is another cool platform offering AI video enhancement features, like smart color matching, automated clip-to-clip transition, and many more. Adobe requires much more training than Videoleap or Wave, so it will probably be too much for most businesses that do much more aside from creating videos.

3. Create SEO Content for Your Videos Using AI Tools

Whether you are uploading your video to YouTube or embedding it on your site (or both, which is what I always recommend), you need the original text content for your video to be SEO-friendly and accessible. You need the text content for search crawlers to index. It will also help human beings who don’t want to or cannot, watch your video.

There are two types of text content that you can add to your video page to accommodate search crawlers and human users:

• The video description (the summary and key points discussed in the video)
• The full video transcript

There’s an AI-powered tool for both of these tasks.

Text Optimizer can write semantically optimized content you can add when uploading your video to YouTube. It takes seconds to write the video summary from scratch.

Just don’t forget to add your page URL for video viewers to find their way to your site.

AudioNotes creates full video transcripts from your YouTube video URLs. It will also summarize the transcript, so you can use that content in multiple places (your page, as SEO meta data, and on YouTube).

Once your videos are live and optimized, check back often and as you see views grow, check the rankings of your YouTube videos to identify which of those videos you should start monitoring more closely.

4. Shorten Buying Journeys Using AI Technology

Finally, generating views is one task. Getting video viewers to go to your site or perform some sort of action is a different matter. Video viewers are busy people: They almost never pause enough to do anything except for watching the next video.

What’s the best way to activate this type of audience?

You need to experiment a lot but here’s what you are looking at:

• Contextual in-video CTAs: Call to action right inside your video! There’s an AI CTA generator to get you inspired.
• Make it easy to act! Video viewers may be lazy to look for a link to click but they may give you a call or chat with you. AI technology makes these CTAs easier to scale through options like IVR and chatbots.

Finally, try video ads! Both YouTube and TikTok provide advertising options that can put your videos in front of a wider audience and generate clicks. TikTok ads are incredibly affordable too, so give that option a try! And yes, both of these platforms have been utilizing AI and machine learning for quite some time now. So these are inherently AI-driven tools as well that can make your video strategy much more effective.

Ads allow you to test your videos and better evaluate which videos perform better. Don’t change the audience settings when creating ads for different videos. This will help you identify a winner and create more effective videos in the future.

Conclusion

AI can help you boost your video marketing strategy performance. Keep experimenting with new tools until you discover what works best for you. Good luck!