Live Better Show, Ep. 1: How to Kick Start Your Live Streaming Show

Welcome to the first Live Better episode! We will start learning how to live stream as true professionals with Jessika Philips and Mike Gingerich. Jessika and Mike, who have been running their show Magnet Marketers for over 6 years, gratefully shared the secrets of their long-lasting success with you.

Timestamps for the episode:

00:37 — Intro of the show and the guests

04:45 — The #1 question you should ask yourself before launching a live show

According to Mike, you need to find out what is the purpose of your live show and how is it going to fit into your overall strategy. Jessika recommends using the “WATCH” question technique:

• Why – What purpose are you creating the live video for?
• Audience – Who is going to be attending your live show? What kind of community members or activators do you want to attract?
• Technique – What will be your technique for developing your own streaming style?
• Consistency –  How often are you going to go live? Where are you going to deliver your content?
• Human – How are you going to connect with your live streaming audience on a real level?

The “live” element is all about being able to engage with your community. That’s the beauty of live streaming.

08:28 — Is it still relevant to launch your own live show now?

Mike is sure that it is never too late to start your own live show as long as you can bring your own unique ideas and vision to the table. There’s definitely enough space for everyone in the world of live video.

11:10 — How to identify your live streaming niche?

Jessika suggests asking yourself: “What is my gift? What am I known for?” to find out where your live streaming potential lies. It is also a good idea to ask your community members the same questions in order to get an external opinion. The answers could potentially help inspire some ideas for your live show.

Some other things to think about are: “What do I want to be known for? How can I help people to achieve their goals faster or to solve their pain points?”.

23:00 — How to choose guests for your live show?

Jessika shares that she never expects guests to come to the show without participating in their activities and/or watching their content first. To not lose your audience’s trust, it is important to see your guests in action and know exactly what to expect from them.

29:00 — Best tools for live streaming

Mike and Jessika recommend the following tools to those who are getting into live streaming:

• Cloud-based tools to collaborate with your live streaming guests and co-hosts in real-time, for instance, Google Suite (including Sheets, Docs, Forms, Calendar);
• A live streaming tool such as Streamyard;
• A video editing tool like Wave.video to take clips of the show’s highlights and promote them on social platforms;
• Agorapulse for monitoring and responding to comments after your live stream has ended.