Social Media Cheat Sheet for Video Ad Specs
Social media is wildly popular. There are more than 700 million people on Instagram, and 1.28 billion people use Facebook every single day. Brands recognize the advertizing potential of social, and actively use video ads to engage the audience and generate more leads.
But with so many social media platforms out there, how do you keep track of the video specs for ads? Worry not: this table will help you out.
| Social Media Platform | Aspect Ratio | Length | Notes | More details | |
|---|---|---|---|---|---|
 |
Facebook Video | 1:1, 16:9, 4:5 | ≤15 sec | Recommended aspect ratio is 4:5 | FB Video Ads |
|
FB Video Cover | 820×316, 820×456 | 20 to 90 sec | Looped, muted by default | FB Cover Videos |
|
FB Video for the Carousel Format | 4:3, 1.375:1, 1.85:1, 2:39:1 or 2:40:1 | N/A | On News Feed, video carousel link ads render as square (1:1). |
FB Carousel Video |
 |
1:1, 4:5, 1.91:1 | ≤60 sec | – | IG Video Specs | |
|
Instagram Stories | Full portrait (9:16) | ≤15 sec | – | IG Vertical Ads |
 |
Square (1:1), landscape | ≤2 min 20 sec | Muted by default | Twitter Video Specs | |
 |
YouTube | 16:9, 1920 x 1080 | ≤30 sec | Non-skippable | YouTube Ads |
 |
Snapchat | 9:16; 1080 x 1920 | ≤10 sec | – | Snapchat Ads |
 |
1:1, 9:16 | ≤30 min | – | Pinterest Ads | |
 |
1:2.4 to 2.4:1 | 3 sec to 10 min | – | – |
