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Social Media Cheat Sheet for Video Ad Specs

Social media is wildly popular. There are more than 700 million people on Instagram, and 1.28 billion people use Facebook every single day. Brands recognize the advertizing potential of social, and actively use video ads to engage the audience and generate more leads.

But with so many social media platforms out there, how do you keep track of the video specs for ads? Worry not: this table will help you out.

Social Media Platform Aspect Ratio Length Notes More details
Facebook Video 1:1, 16:9, 4:5 ≤15 sec Recommended aspect ratio is 4:5 FB Video Ads
FB Video Cover 820×316, 820×456 20 to 90 sec Looped, muted by default FB Cover Videos
FB Video for the Carousel Format 4:3, 1.375:1, 1.85:1, 2:39:1 or 2:40:1 N/A On News Feed, video carousel link ads
render as square (1:1).
FB Carousel Video
Instagram 1:1, 4:5, 1.91:1 ≤60 sec IG Video Specs
Instagram Stories Full portrait (9:16) ≤15 sec IG Vertical Ads
Twitter Square (1:1), landscape ≤2 min 20 sec Muted by default Twitter Video Specs
YouTube 16:9, 1920 x 1080 ≤30 sec Non-skippable YouTube Ads
Snapchat 9:16; 1080 x 1920 ≤10 sec Snapchat Ads
Pinterest 1:1, 9:16 ≤30 min Pinterest Ads
LinkedIn 1:2.4 to 2.4:1 3 sec to 10 min

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