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Instagram Live Rooms: All You Need to Know to Get Started

Instagram has quickly become one of the most popular social media platforms, and it continues to be a great way to connect with brands, influencers, and customers. More recently, Instagram rolled out a new feature called Instagram Live Rooms, which allows users to host and join group video chats.

Business is all about relationships and collaboration. What better way to do this than engaging your partners and clients in one-on-one style interactions that are fun and authentic?

Whether you’re looking to chat with friends or network with other professionals, Instagram Live Rooms provide an exciting way to interact with people worldwide. Learn all you need to know about Instagram live rooms and how you can get started today.

What Are Instagram Live Rooms?

Instagram Live Rooms are a new Instagram feature that allows up to four people to go live together on the app. This is perfect for anyone who wants to share their content with more than one person. You can use it to collaborate with friends, stream as a band, host an interview, or hang out with friends.

The Live Room also lets you chat with viewers and commenters in real-time, allowing your viewers to engage with you and your guests. It’s easy to invite people to join your Room via direct message or from other Live Rooms that you’re already in.

Live Rooms also feature a few other cool features. For example, you can broadcast audio and video (up to 1080p). You can also make use of effects like sound effects, which can add a unique element to your live streams.

Aside from that, Live Rooms enable you to use voice filters, so you can sound different if you wish. And lastly, Live Rooms allows you to set a specific age limit for viewers to keep the content appropriate for younger viewers.

Whether you want to collaborate with friends, host an interview, or hang out with your viewers, Live Rooms make it easier than ever to bring everyone together.

How to Start an Instagram Live Room: The Guide

Getting started with Instagram Live Room is pretty simple. Here’s how to go about it:

  • Open the Instagram app on your phone.
  • Tap the plus sign at the top right corner (or bottom) of the screen and select “Live” from the menu options.
  • Tap on the menu icon to your left. This should look like several horizontal lines, then add a title for your Instagram live room.

Instagram live rooms - description

  • Next, tap on the “Live” button. You can now invite up to three people to join your Live Room by selecting them from your contact list or typing in their usernames. To add guests to your Instagram live room, tap on the profile icon at the bottom.

Instagram Live Rooms - invite guests

  • Once your broadcast is live, you can tap the “Chat” button at the bottom of the screen to access the chat window where you can interact with viewers and participants.

Still can’t hack it, or need more help with live streaming on Instagram? Look at this piece on how to go live on Instagram.

How to Use Instagram Live Rooms for Your Brand

Instagram Live Rooms are an interactive way to connect with customers and build brand loyalty. Here are some great options for using Instagram Live Rooms for your brand:

Introduce Your Team in a Non-Formal Way

Having your team available for a virtual introduction to customers via Live Rooms allows for an intimate, one-on-one connection with your brand.

You can create informal moments of transparency and fun for your customers. From small icebreaker introductions to light-hearted jokes, casually introducing your team creates a relaxed and comfortable setting.

This goes a long way in giving your business a human touch, a critical factor if you’re trying to develop lasting relationships with your customers.

Demonstrate Your Products

Showcase the features and benefits of your products in real-time. Instagram Live Rooms is a great way to get up close and personal with customers by demonstrating your products and providing live insights into your brand. For customers, this means they have an opportunity to have their questions answered right away.

Make the most out of this with this guide on Instagram product videos.

Organize a Q&A Session with Invited Experts

Having a Q&A session with experts can offer valuable advice and helpful information to your customers, which helps to create an authentic and engaging experience.

A third-party perspective is always welcome if you want to lend more credibility to your claims about your products or brand in general.

Showcase Your Customers Trying Your Products

Getting your customers involved in showcasing your product gives your brand an added layer of authenticity. Having customers try and use your product can provide unique, live insights into your product that potential customers will appreciate.

Interactive Webinars and Classes

Live Rooms can also be used to hold interactive webinars and classes related to your industry. This allows for an intimate exchange of knowledge and valuable resources. Offering this type of interactive engagement creates an unforgettable experience for your customers and builds long-lasting relationships.

Instagram Live Rooms FAQs

Can I save my Live Room session for later?

Yes, you can save your Instagram Live Room session for later.

Instagram allows you to save the video from your Live Room session, so you can go back and watch it at a later date. Once you’ve finished the live session, tap on the “Save” button at the bottom of the screen.

This will save the video in your camera roll. You can then access the video from your profile or post it to your story for others to view later. If you want to share the video with others, you can use Instagram Direct Messages or send it through other apps like WhatsApp.

It’s important to note that saved videos are not stored on the server, so if you delete the video, it won’t be available anymore.

If you want to save your Live room videos, before you go live, tap on the settings icon on the top right corner > Select Live > and toggle the Save Live to Archive button on.

Once you do this and go live, the video will be saved automatically in your archive for a maximum of 30 days, and you’ll always have access from any device provided you log in to your account.

Instagram Live Rooms doesn’t work – what are the possible reasons?

If you’re experiencing issues with your Instagram Live Room, there are a few possible reasons. Here are the most common issues and their solutions:

  1. You need to update your app: Make sure you’re using the latest version of the Instagram app. Updating it should resolve any issues with your Live Room if it’s not up-to-date.
  2. Your internet connection is weak, or you’re not connected to the internet: If your internet connection isn’t strong enough, you won’t be able to start a Live Room. Make sure you have an adequate signal strength before attempting to start a Live Room.
  3. Your account is banned: If your account has been suspended, you won’t be able to start a Live Room session. To reactivate your account, please refer to Instagram’s guidelines on how to do so. You might also want to check if you’ve violated any of Instagram’s policies or community guidelines.

Can I add captions to my Instagram Live Room video?

Yes, you can add captions to your Instagram Live Room video; but there’s a small exception.

Captions are a great way to ensure that all viewers can access your content regardless of their hearing ability or the audio quality of their device. Captions also make it easier for people to follow along with your video, even if they don’t have access to audio or can’t hack your accent.

However, captions aren’t supported with Instagram live room videos. The feature may be available in select regions, though.

What you can do, instead, is repost the Instagram live room video later as a post, with captions included. Here again, you have two options.

You can choose to hardcode captions in your copy of the Instagram live room video; many tools can help you with this. does it perfectly and offers the most convenience.

The other option is to post the Instagram live room video and let Instagram automated captions take care of the rest. If you choose automated captions, Instagram will use speech recognition technology to transcribe what you say in real-time.

Your viewers can then turn on automated captions on their end, and the video will be automatically captioned. Still, this method is not ideal as the automated captioning feature may miss out on some meanings or translations.

For best results, consider generating automated captions on, reviewing them, and hardcoding the captions to sync perfectly with the video and audio.

How long can a Live Room session last?

Live Room sessions can last anywhere from a few minutes to up to four hours. Instagram gives users the freedom to tailor their Live Room experience to the particular needs of their brand, meaning that sessions can last for however long the brand decides best for their goals.

Can I turn off the comments in Live room chat?

Yes, you can turn off the comments in your Live Room chat. To do this, go to the ‘Settings’ tab from your profile, select privacy, and opt for the Interaction limits option. This will help you preclude specific individuals or accounts from commenting on your Live Room session and other posts, although they will still be able to view it.

You can also choose to moderate comments in your Live Room instead of a blanket ban. To do this, once you’re live, tap on the comment icon at the bottom, and you can now approve or reject comments in real-time while you’re broadcasting.

Final Thoughts

Instagram Live Rooms offer an easy and efficient way to connect with your followers virtually. Whether you’re a business looking to host a live Q&A session with customers or just looking to hang out with friends, Instagram Live Rooms make it easy to create an engaging experience.

With the proper setup and strategy, you can have a successful Live Room that lets your audience stay connected in real time. Remember to take extra steps, such as adding captions and turning off comments, to ensure your Live Room runs smoothly and safely.

Lastly, stay ahead of the curve by leveraging technology. Here’s an excellent resource on how to use Instagram live streaming to get more customers.

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