New feature in Wave: Branding

What’s in this post:

tl;dr: We just released a new awesome feature in Wave – Branding. It allows you to save styles (like fonts, colors, logos) for different brands and access them easily in Wave. Watch this short tutorial to learn more:

New era of video creation

Have you ever been in a situation when you had to outsource your video creation to an agency? Or perhaps you are an agency yourself and have to create hundreds of videos for your customers, each of them with their unique corporate fonts and colors?

We’ve been there. Every time our designer needs to create a video, she needs to consult with another designer first, then show the video to the team, then to our manager, only to find out we wanted her to use Oswald DemiBold instead of Bold.

Our designer at times like these:

Choosing fonts and colors every time you create a video is tedious. But if you work with several brands, the problem becomes grave: the approval process for each video takes forever, and there is no way to scale the video production and make more videos in less time.

Or is there?

We are happy to introduce the latest (also, probably the coolest) feature that we just recently added to Wave – Branding. It streamlines the process of creating branded videos at speed and scale, helping you save time while sticking with the corporate style.

Creating brands in Wave

So, what is this new feature Branding about anyway?

Branding allows you to create several brands in your Wave account. For each brand, you can import logos, set corporate colors that will be used for text on video, define the font (or fonts).

You will start by creating a new brand. To give you an idea how brands operate, we have created a default brand. You can access all brands and create new ones by clicking the button “Default” next to your name in the Wave editor.

In order to create a new brand, simply click on Manage brands >> New brand. This will open up a brand creation profile.

Creating brands in wave
Here, you can set a brand’s name (to be able to distinguish between the brands while working with Wave), corporate fonts, colors, and logos.

Bonus tip: make sure to upload the most used logo first. This way, it is the one that will show in the tab My brands, and you will be able to recognize it easily.

Choosing fonts

Let’s start with selecting fonts for our new brand. In Wave, there are more than 300 Google fonts available, and you can easily search for a necessary font in the search field. Wave allows you to choose up to 21 fonts for each brand. We do hope this will give you more flexibility when making videos!

Once you select the brand fonts, they are going to be available in the Edit section when working with text on video.

Bonus tip: Guys at Canva created a beautiful and detailed guide on how to combine fonts. Theirs is a guide for static images but you can apply these golden rules for animated text, too.

Setting custom colors

Just like with fonts, you can select custom colors for text messages. We can’t stress enough how important – and powerful – it is for your business to put text overlays on video. Over 85% of marketers find it more convincing to use text on video along with the image. But with the whole hex color palette available, how do you make sure which color to use? Or better yet, how do you make sure it’s the right hue of your corporate colors?

With Branding in Wave, you can select the colors by their hex number. You can choose the color for text, background, highlight, and decoration (which is the little line you see to the left of the text). Experiment with various text effects and see what works best for your videos.

Additionally, you can create several brand swatches, i.e. variations of text, background, highlight and decoration colors. It is possible that sometimes you will want to use lighter colors from your corporate palette, and other times you will go with darker hues, depending on the visuals. With Wave, there is no need to select the colors every time you create a video: just define brand color swatches once and then use them for all the videos you make.

Bonus tip: If you are just getting started with creating your own corporate style and choosing a color palette, make sure to try Coolors. This online tool creates beautiful color palettes literally with a click of the space button.

Adding watermarks

Watermarks are a powerful instrument that can turn your video into a lead-generating brand-awareness-building promotional machine. Basically, watermarks are similar to logo, with the only difference: watermarks are visible throughout the whole video, meaning that the information that you display there is available to the viewers at all times.

There are endless ways how watermarks can improve your videos. It doesn’t necessarily need to be a logo of your company (although placing a logo as a watermark is one of the most popular ways of using this feature). Just to name a few other things you can do using this new feature:

  • Put a company’s telephone number with a call to action “Call us now!”
  • If you are running a promotion campaign, put a coupon code.
  • Add your address or any other information. Use watermarks for double branding.
  • Double logo – double profit!

As you can see, possibilities are endless. And what’s even more important, the watermark is going to be there for the whole video.

Why is Branding a game changer for making videos?

Branding was one of the most asked about features among Wave users. And for a good reason! Here are just some of the ways how Branding is going to help your video marketing skyrocket:

  • Streamline video creation. Set up the color scheme, fonts and logos for your brand once and easily access them every time you want to create a new video.
  • Watermark videos. Place a watermark to share additional information with your users that they will be able to see throughout the whole video. CTAs, coupon codes, an additional logo for double branding, and just about anything else you could think of.
  • Delegate video production to anyone on your team with a peace of mind and confidence that your videos have a consistent look no matter who creates them. No need for the endless approval process.
  • Switch between different brands in one click. No need to customize fonts and colors from scratch and keep all the details about dozens of brands in mind.

Sign up to Wave and try the whole new way of video making!

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