Many Americans believe Cinco de Mayo is a wide-spread celebration in Mexico. Essentially, their "4th of July." This is incorrect! Mexico's independence day is actually September 16th.
Cinco de Mayo is not celebrated in Mexico; it's mostly celebrated in the United States of America. In fact, according to the New York Times, Cinco de Mayo "commemorates an underdog victory over France in the Battle of Puebla on May 5, 1862." How can you celebrate as a brand? Well, we'll tell you!
- Flag of Pride. Today would be a great day to print items or pins with the Mexican flag on it. Anything attributed to Mexican pride and culture is a step in the right direction.
- Colors. The colors of the Mexican flag are green, white, and red. Try to incorporate this into your branding, marketing videos, or ads today.
- Fiestas, Siestas, and other celebrations. Yes, you can party it up... post photos! Remember to be culturally sensitive and avoid using toxic or degrading language. Many businesses have made this mistake in the past. Avoid it at all costs.
Hashtags to use on Cinco De Mayo: #5thofMay, #CincodeMayo, #Beads, #Mexico, #Mexican, #MexicanPride, #MexicanFlag, #Amexican, #MexicanAmerican, #MixedCulture, #Celebrate, #GlobalHoliday.