Us savvy social media thinkers want to rest. This means people are more active during the night on Saturday.
Post fun content on Saturday using #SaturdayNight. Comics, memes, music videos, anything to help audience members relax does the trick.
If you're in the restaurant biz, make it a half-off apps special the day before, or in the evening. So when people check their phones for what's trending, it's you! They'll spend the night at your place drinking and eating.
Offer Saturday promotions to businesses and customers today. Think about combining hashtags like #SaturdayNightSale for those things.