Home Warranty is often not commonly thought about among young adults until a disaster happens, or they learn the lesson via a friend. American Home Shield is vocal among all channels about the importance of Home Owner's Insurance. This is what you can do to spread the word about this National Day and use it to your advantage:
- Realtors. You should offer a special discount on Home Owner's Insurance (if possible) when selling houses. When consumers feel taken care of and covered, they will feel at ease. When customers are at ease, they are more likely to buy impulsively. Yes, even houses.
- Life Insurance. Even though they are two different things, we suggest that insurance companies approach it in such a way where it doesn't feel like scalping. Consumers have little to no trust in insurance agencies, and while they aren't wrong, we could be doing things differently.
- Educate, not Mandate. Explain to consumers why Home Owner's Insurance is crucial. Don't lecture, as most of your new clients are of TNG (The Next Generation), and millennials do not enjoy being lectured/talked at.
Hashtags to use today: #NationalHomeWarrantyDay, #HomeWarranty, #HomeOwnersInsurance, #HOI, #HW, #NationalHomeOwnersInsuranceDay.