This hashtag day is awesome for fitness professionals: personal trainers, dieticians, nutritionists and more. But it doesn't stop there.
Rally them all. If you have a gym membership as a part of your company policy, you can also partake in this. Gather your co-workers and convince them to spend some time at the gym over the weekend. Snap a before and after photo of your rigorous workouts to encourage your audience to keep up with their fitness goals, even if they are hard-working marketing professionals.
Gyms. If you handle the social media accounts for a gym, today is a great day to post weekend promotions, or even allow gym members to bring a friend in for free. What about classes outside in the park? (If it isn't too cold.) You can also post class lists for the upcoming week as a reminder to forgetful members.