Saturday is the night your audience and customers go out and party. Give them a reason to take your brand with them.
Fun. Be engaging, fresh, and exciting. Show them how their #SaturdayNight can be better with your product.
Updated. Make sure you're up to date with lingo your audience uses, so you don't sound archaic. This is crucial during #SaturdayNightFever posts.
Business. Promote your product among Saturday Night Outings. Appeal to business managers and CEOs. How do you make their life easier? How do you improve it?