This day is a federal holiday that celebrates the birth of Martin Luther King Jr. The King Center describes today as "[...] a day of interracial and intercultural cooperation and sharing."
- If you donate or volunteer on this day: Post to social media about it. Sharing and spreading the word about your involvement influences others to associate with your brand, particularly for a big charity organization.
- Quotes. You can post powerful and moving quotes from his speech on social media, add it to a brand line, or just to celebrate and spread the word of his wisdom.
- God Bless The U.S.A. Use today as a way to talk about US made products or businesses. Perhaps some influential and well known African Americans could use a shout out today. Talk about political reform if you're in the news or media industry. Post a blog about the Top 5 Things Martin Luther King Jr. said. The possibilities are endless.
Hashtags to use today: #MartinLutherKingJr, #KingJr, #USA, #Racism, #Equality, #Peace, #Colorblind, #LutherKingJr, #GodBlessAmerica, #America, #AfricanAmericans.