According to the official website, Higher Education Day is, "an annual event that champions the accessibility of Higher Education. National Higher Education Day is also linked to a year-round initiative that aims to educate students about scholarship opportunities and college readiness tactics."
Awareness. In order to let others know, spread awareness of this day, whether it's an image or video.
Help. If you are an institution (college, high school, university, community college, etc) try and inform your students or potential clients why accessible higher education is the betterment of society!
Hashtags to use today: #HigherEducationDay, #June6th, #HigherEducation, #Accessible, #AccessibleToAll, #HEForAll.